The Big Story: Playing In Android’s Sandbox
In contrast to Chrome’s very public, very delayed deadline to remove third-party cookies, Android has been flying under the radar with its Privacy Sandbox. But the public beta of Android’s Privacy...
View ArticleHow Tremor International Is Using Amobee To Boost Its Programmatic Supply
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for example, is a “much different business” now that it has...
View ArticleAdExplainer: Data-Driven Linear Vs. Addressable TV
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier...
View ArticleVIZIO Builds A Measurement Panel With ACR Data
Smart TV manufacturer VIZIO announced a census-representative panel built using automatic content recognition data from Inscape, VIZIO’s ACR data subsidiary. VIZIO has access to ACR data from roughly...
View ArticleThe Blockbuster-Era Law Behind Connected TV’s Transparency Problem
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast from the days of linear TV buying against program guides. While buyers’ calls for...
View ArticleVizio Leans On ACR And Ad Sales To Sidestep The Macroeconomic Rut
Vizio reported flat revenue growth for Q4. And it's banking on its ads business – and the viewing data behind it – to help turn things around. The post Vizio Leans On ACR And Ad Sales To Sidestep The...
View ArticleNielsen Asserts Its Place In The TV Currency Crowd
This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The post Nielsen Asserts Its Place In The TV Currency Crowd appeared first on...
View ArticleWhy This Year’s NewFronts Centered On Automatic Content Recognition
Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on a pedestal. The post Why This Year’s NewFronts Centered On Automatic...
View ArticleNielsen Will (Finally) Add Big Data To Its National TV Currency
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV...
View Article#NoFilter With Eyeo’s New Chief Product Officer
Do people hate ads? No, according to Vegard Johnsen, eyeo's chief product officer. What they don’t like, he says, is not being treated with respect. The post #NoFilter With Eyeo’s New Chief Product...
View ArticleVizio’s Profitability Could Be A Boon For Walmart’s Ads Business
Vizio shared its Q4 earnings results with investors, but skipped an earnings call and guidance due to the pending Walmart acquisition. The post Vizio’s Profitability Could Be A Boon For Walmart’s Ads...
View ArticleSeedtag Cuts Its Teeth On CTV With Contextual Targeting
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys. The post Seedtag Cuts Its Teeth On CTV With Contextual...
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